It’s been a whirlwind few months! After lots of business travel, holiday season, and the Builders’ Show, we’re finally getting back to our normal routine here at Market Proof Marketing. Fresh off the heels of IBS, Kevin and team were inspired to share some specific resources and methods they use to constantly improve their craft. From books and podcasts to cultivating a curious mind, there’s something here to inspire all new home marketers.

Story Time (2:06)

• Becca’s neighborhood is sold out and she witnessed a contractor (who thought no one was looking) improperly dispose of extra concrete. The lesson… the market is great and homes are selling, but don’t be “that guy” who takes the shortcut to success.
• Kevin parts ways with a builder partner who is #1 in their market but needs time to catch up with their own growth. Seems like an odd thing to do but he explains why.
• Jackie has an airport experience that drives home the need to communicate with your audience where they are and in ways they prefer. Remember, not everyone has “an app for that.”

In the News (14:23)

• What Next for Advertisers, Ad-Tech and Publishers in a Cookie-Free World? (Adweek.com)
  • More and more home builders will need to start collecting their own first-party data. Dennis O’Neil mentioned this in his Live from IBS video with Mike Lyon.
• HomeLight to help buyers make all-cash offers, trade in homes (Inman.com)
  • The next evolution in simplifying real estate transactions for consumers
• Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users (MarketingLand.com)
  • Instagram adding functionality to desktop version (DM)
  • Pinterest has more users than Snapchat (Twitter who?)
  • TikTok trying to clean up the content on the platform to be more advertiser-friendly

360 Topic of the Week – How to Improve Your Craft and Advance Your Marketing Career (29:28)

Kevin, Becca and Jackie talk about methods for constantly improving their marketing skills, broadening their horizons, and advancing in their careers. They discuss:

• The value of breaking things
• When it’s ok to go down the rabbit hole
• Forming your own focus groups
• Learning everything you can about the building industry… outside of marketing
• Experimenting on your own time
• NEVER STOP LEARNING

Here are a few of the resources they mention:

Books:

• Must Reads: Branding, Marketing & Buyer Psychology

Podcasts:

• Akimbo
• The Portal

Design/Branding Inspiration:

• UnderConsideration.com/BrandNew
• Behance.net
• CreativeMarket.com 
• CommArts.com 

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —>https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher 

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 86: How to Improve Your Craft and Advance Your Career appeared first on Online Sales and Marketing for Home Builders - DYC.