Online Sales & Marketing

100% focused on driving onsite sales results for home builders
How We Do It

A weekly podcast 100% focused on online marketing for home builders & developers.

We like to keep it simple. With over two decades of experience we know what will drive industry leading results, and what you should avoid. We don’t care about winning awards or recognition. We care about increasing your sales. We aren’t an agency, and we don’t have clients. We do partnerships.



Produce more leads, more appointments, and more sales! Learn about how we partner with you to create amazing results through hands-on coaching and development of your team, while also rolling up our sleeves and working in the trenches.



How to stay cool ❄️in a hot market 🔥

Posted by Do You Convert on Tuesday, April 17, 2018

DYC Live! How To Stay Cool In A Hot Market

It’s getting hot out there 🔥🔥🔥 – the market is heating up!  Mike and Jen share some tips on how to keep your cool and manage it all.

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Quick Photo Fix Tips – Part 1

Quick Photo Fix Tips – Part 1

Humans are visual creatures. We instinctively form first impressions within seconds and since most of the information we consume and interpret online is visual, quality photos of your product can make your site. And vice versa with sub-par images. A picture is worth a thousand words. If you want...

Relax! Don’t Get Caught With Brain Freeze

Relax! Don’t Get Caught With Brain Freeze

The phone rings – it’s go time. Your mind starts racing with all of the things you’re supposed to do – get full contact info, ask timeframe and investment range, answer all their questions, oh yeah! And get an appointment. We check off all the boxes on our list. But did we really? The one thing we...

Ep 14: Where Home Shoppers Go Online

Ep 14: Where Home Shoppers Go Online

The alternate title of this episode could have been "How To Punch Used Homes In The Face" but that sounded a bit harsh. How to reach the largest amount of home shoppers using Zillow is this week's 360 topic. Story Time  Andrew explains why his terrible golf game reminded him how important...

2018 Online Sales & Marketing Summit - VIP Reg. Coming Soon!

🙋‍♀️ 📱 🎉 🦄 This year's Online Sales & Marketing Summit will be held at the W Victory in Dallas. Last year's event sold out in less than 3 hours - don't miss THIS one! Full details and VIP registration will open very soon!This is the only event 100% dedicated to online sales & marketing for new home builders and developers. Will you be joining Mike Lyon, Kevin Oakley, Andrew Peek, Jennifer Auer Barkan, and your peers from around the country in September?Learn more ----> thanks to Lasso CRM, Zillow Group for New Construction, BombBomb, Avid Ratings, and Rendering House for partnering with us to make this our best event yet!

Posted by Do You Convert on Friday, April 13, 2018

2018 Online Summit – VIP Registration Update

Last year’s event sold out in less than 3 hours – don’t miss THIS one! Full details and VIP registration will open up on May 2nd…

100’s of articles, and hours of videos are ready for your on-demand viewing pleasure!

The big question I had was: if I invest in an online sales & marketing program, will I increase sales? Well, I trusted Do You Convert to implement the entire process and within 6 months, we had created the ultimate sales producing machine. We will see a 45% increase in our business year over year due in large part to their program.



Mike Tuskes, Tuskes Homes


Working with the team at DYC has been one of the single best investments we have ever made. Due to the structure of our program, and how they have trained our team members, I'm confident in our organization's ability to sell homes... and that makes EVERY other decision in the company easier to make.

Brian McCarthy, Abrazo Homes