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A weekly podcast 100% focused on online marketing for home builders & developers.
We like to keep it simple. With over two decades of experience we know what will drive industry leading results, and what you should avoid. We don’t care about winning awards or recognition. We care about increasing your sales. We aren’t an agency, and we don’t have clients. We do partnerships.
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Join Dave Betcher from Lasso along with the SUPER SALES RALLY presenters, Meredith Oliver, Jeff Shore and Mike Lyon to get a sneak peek into what is in store for the biggest event at the Builders' Show. These highly acclaimed speakers will talk about what makes this year's rally different; and they will share their stories about how they have prepared for this event. This will be fun, entertaining and very informative. Join us!
Posted by Lasso CRM on Tuesday, February 12, 2019
FB Live: 2019 Super Sales Rally Preview!
On the latest FB Live Episode with Dave Betcher from Lasso, Mike Lyon, Meredith Oliver and Jeff Shore share a sneak peek of the 2019 Super Sales Rally coming up next week at The International Builders' Show (IBS) Don't miss it!...
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The Hype Is Real, But Is It REAL?
I’m on my way to another International Builders’ Show and I you can feel the excitement in the virtual air. Everyone’s posting their social updates about flying, checking-in, and possibilities for the week ahead. Like you, I’m excited to hear what everyone has to share about the trends in sales,...
No Direct Analytics Or Data Access? Change Your Job Title
I’ve never been one to pick a fight. In truth – I consider myself a pacifist. That’s why it’s so odd that I feel compelled to intentionally rile some of you up with this article. I hope it will accelerate the conversation around this important topic and help more people to take the right...
Join Dave Betcher from Lasso along with the SUPER SALES RALLY presenters, Meredith Oliver, Jeff Shore and Mike Lyon to get a sneak peek into what is in store for the biggest event at the Builders' Show. These highly acclaimed speakers will talk about what makes this year's rally different; and they will share their stories about how they have prepared for this event. This will be fun, entertaining and very informative. Join us!
Posted by Lasso CRM on Tuesday, February 12, 2019
FB Live: 2019 Super Sales Rally Preview!
On the latest FB Live Episode with Dave Betcher from Lasso, Mike Lyon, Meredith Oliver and Jeff Shore share a sneak peek of the 2019 Super Sales Rally coming up next week at The International Builders' Show (IBS) Don't miss it!...
Ep 45: The Ad Doctor’s 60 Hours As A Builder
We decided to embed the Ad Doctor with one of our builder partners for 60 hours so he sees the gritty reality of what it's like to be a marketing and sales leader on the front lines. Hear what surprised him, and how his outbound calls as a fill-in OSC went. We'll also go behind the scenes on his...
How to “Tidy Up” Your Prospects
If you’re like me, you’ve been binge-watching Marie Kondo’s Tidying Up on Netflix. I have completely torn up my home, made my husband, kids, and dogs miserable, and realized that very few things I own “spark joy.” Despite all of the hard work and turmoil I have created, I feel amazingly prepared...