We can’t wait to see you at the
International Builders’ Show in Las Vegas, Nevada, on February 2-4, 2027. The Do You Convert team will be presenting at two sessions during IBS - check out where they will be and come say hello!
Are You Better Than a Bot? Expanding the Value of the Online Sales Specialist
Jen Barkan, Do You Convert | Reyna Estrada, M/I Homes | Nicole Maggio-Deaton, Do You Convert | Kelly Rushin, Berks Homes
Wednesday, February 3 | 12:30 - 1:30 PM
LVCC - West 315
AI can engage leads 24/7, respond instantly, and never have a bad day, leaving the role of the online sales specialist under increasing pressure and scrutiny. So what makes a human OSC more valuable than a bot? In the candid conversation, hear from four leading online sales and marketing practitioners as they examine what AI does well, where it falls short and how top-performing OSCs are expanding their roles to stay ahead. Explore how AI-assisted call coaching can improve performance, and how OSCs can create greater value by cross-training with sales, getting into the field, appearing in video and community content, and integrating into presale marketing campaigns and events. Leave with a clearer understanding of where humans still outperform automation and a concrete plan to expand your role, strengthen your value and stay essential as online sales evolves.
From Land to Legacy: How Brand Strategy Shapes Community Planning
Karla Tuten, Do You Convert | Vicky Hartshorn, Mungo Homes | Jessica Seidel, Pahlisch Homes
Wednesday, February 3 | 12:30 - 1:30 PM
LVCC - West 207
The site plan isn't the story, but it's where the story begins. This session demonstrates that branding isn't just a marketing afterthought, but rather a powerful planning function that, when integrated early, can help create communities that resonate deeper, sell faster and stand the test of time. Using real in-progress communities as case studies, discover how storytelling rooted in the land is driving real planning decisions, guiding amenity programming, and influencing placemaking that earns municipal trust. Hear how it’s improving the buyer experience, driving a pre-sale rollout to generate early demand and setting the stage for stronger launches and competitive positioning. Most builders design first and brand later—join us to learn what happens when you design around the story from day one.
