The EMC Homes brand was built on an idea: opening doors. First homes, first opportunities, first "yes." But ten years in, as the builder expanded into new territories and started building homes well past the entry level, that idea stopped telling the whole story. Working with our creative team, EMC Homes traded a door for a set of keys, three interlocking circles standing in for the three kids the company was named after, with an E worked right into the teeth of the key. The brand's signature red stayed, but refined and elevated. The impact was measurable: after working with Do You Convert and getting the tools they needed for their brand, EMC Homes’ brand consistency score jumped from 3% to 80%.
Ten years in, EMC Homes isn't opening doors anymore. They're handing over the keys.
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“We loved working with Do You Convert. The entire team was amazing. I really think they understood exactly what we were after, our vision, and what was important to be represented in our brand. The communication, the efficiency - I loved every second of it. And I still think we have plenty more to do. This is just a warm-up. We're gonna keep going.”
Jaclyn Riddle, EMC Homes
Project
EMC Homes Rebrand
Scope of Work
Brand Identity, Visual Identity, Collateral Refresh, Signage Program
Scope of Work
Brand Identity, Visual Identity, Collateral Refresh, Signage Program
"It really makes me proud, that's all I can say. I love it. And I still think we have plenty more to do. This is just a warm up. We're gonna keep going." - EMC Homes
