New Year – New Benchmarks for Online Sales

New Year – New Benchmarks for Online Sales

The new home online sales world is constantly shifting, and so are ways of measuring success. Here’s an update.
– Lead to Appointment Benchmark Changed From 20+% to 30+%
– Appointment to Sale Benchmark Changed From 30+% to 20+%
– Percentage of Sales: Big Bump From 25%

Chat-bots: Virtual Assistant or Virtual Assassin?

Chat-bots: Virtual Assistant or Virtual Assassin?

While attending the 2018 International Builder’s Show the topic of Chat-bots, artificial intelligence, and sales automation seemed to be at the forefront of conversations and presentations. As I sat and listened to how these technologies could be applied to online sales – a bot that could respond...

Facebook Update: Home Builder Impact

Facebook Update: Home Builder Impact

Is home builder marketing on Facebook in peril? If you listen to a lot of the noise online over the past few days you may be more than a little nervous. The answer is that you are safe - as long as you only create engaging posts & ads! Last week (January 11th), Mark Zuckerburg posted this on his...

🎥 Recap from the 2018 International Builders' Show

🎥 Recap from the 2018 International Builders' Show

Posted by Do You Convert on Monday, January 15, 2018

DYC Live! International Builders’ Show Recap

Having severe FOMO (fear of missing out) from not attending the 2018 International Builders' Show? Never fear! Mike, Kevin, Jen, & Andrew share their top takeaways from their time in Orlando. They're even going to let you know what people were talking about in the hallways outside of the sessions....

5 Marketing Lessons For The New Year

5 Marketing Lessons For The New Year

2018 marks two big milestones in my own life. I’ve now been marketing new homes and communities for 15 years, and it also marks 10 years since the depths of the Great Recession. Having a career that has spanned as many lean years as anything else has taught me a lot about how to get things done...

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