Kevin Oakley has over a decade of experience running marketing and sales operations for home builders of all shapes, sizes, and areas of expertise. Kevin has worked for two different multi-billion dollar revenue builders (NVR & Maronda Homes) as well as for a private family owned builder (Heartland Homes).
During his two years with NVR, a top 5 home builder, Kevin had full operational responsibility for land, construction, and sales for two home building divisions in the Pittsburgh MSA. While at Heartland Homes, Kevin’s management helped to grow sales by 15-20% each year during the downturn from 2008 – 2012 while simultaneously shrinking the marketing budget each year.
Kevin’s extensive background and time spent in the trenches allows him to uniquely connect with the challenges you face in today’s market. From launching new communities, increasing online lead volume or conversion, improving your customer’s experience, lowering marketing costs, web design, and so much more – he has a strategy for success. Kevin speaks regularly at the International Builder’s Show and Pacific Coast Builder’s Conference as well as select local home building associations and home building companies looking to gain an edge over the competition.
Kevin is the author of Presale Without Fail: The Secret to Launching New Communities and Phases with Maximum Results. A revised and expanded 2.0 version is now available in the books section of the website.
Articles, Videos, & Resources By Kevin
The links below feature the latest ideas, examples, and insights that Kevin has shared with the world here at Do You Convert.
2018 marks two big milestones in my own life. I’ve now been marketing new homes and communities for 15 years, and it also marks 10 years since the...
Details on the 5 sessions we will be presenting at this year’s show. From social media that sells homes, to online sales techniques that guarantee success, and so much more – we’ll be covering everything you need to know to make 2018 a breakout year.
Not only are large numbers coming to her site (over 4,000 unique users in the past two months alone), but they are staying there for over 3 minutes each. This pebble of a post has created ripples that now are impacting the entire site (it is 10% of their entire site traffic). Was it luck? Did she pick the “just right” headline? Nope. There’s nothing sneaky or remarkable about her post at all. Except that it WAS written, and provides real value to those who live where her company builds homes.
Are you a digital marketer or know one in your life? We've put together a comprehensive holiday gift guide sure to "wow!" All of the...
In any given week, plenty of marketing problems need your attention. You’re stretched thin by numerous demands on your energy and focus, and it’s...
New Community Disease - Do You Have It?
Does your builder or developer have New Home Community Disease? Kevin is here with the cure! 💉This disease strikes when the sales and marketing teams (and sometimes ownership!) are paralyze with the fear that timelines and the critical path will change, be delayed, or scrapped altogether. We can promise you - it will. The three guarantees in life are death, taxes, and development delays!You can't let that fear prevent you from taking the first step... and the best part is that Presale Without Fail allows and even encourages the flexibility needed to roll with the punches and still deliver a great experience for your prospects.Take the first steps that you can control, and you'll be in much better position to tackle the other obstacles that surely lie ahead.Posted by Do You Convert on Friday, July 14, 2017
Does your builder or developer have New Community Disease? Kevin is here with the cure! ...