Ep 86: How to Improve Your Craft and Advance Your Career

Ep 86: How to Improve Your Craft and Advance Your Career

Feb 6, 2020

It’s been a whirlwind few months! After lots of business travel, holiday season, and the Builders’ Show, we’re finally getting back to our normal routine here at Market Proof Marketing. Fresh off the heels of IBS, Kevin and team were inspired to share some specific resources and methods they use to constantly improve their craft. From books and podcasts to cultivating a curious mind, there’s something here to inspire all new home marketers.

Story Time (2:06)

  • Becca’s neighborhood is sold out and she witnessed a contractor (who thought no one was looking) improperly dispose of extra concrete. The lesson… the market is great and homes are selling, but don’t be “that guy” who takes the shortcut to success.
  • Kevin parts ways with a builder partner who is #1 in their market but needs time to catch up with their own growth. Seems like an odd thing to do but he explains why.
  • Jackie has an airport experience that drives home the need to communicate with your audience where they are and in ways they prefer. Remember, not everyone has “an app for that.”

In the News (14:23)

360 Topic of the Week – How to Improve Your Craft and Advance Your Marketing Career (29:28)

Kevin, Becca and Jackie talk about methods for constantly improving their marketing skills, broadening their horizons, and advancing in their careers. They discuss:

  • The value of breaking things
  • When it’s ok to go down the rabbit hole
  • Forming your own focus groups
  • Learning everything you can about the building industry… outside of marketing
  • Experimenting on your own time

Here are a few of the resources they mention:



Design/Branding Inspiration:


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A weekly new home marketing podcast for home builders and developers. Each week Kevin OakleyAndrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 86: How to Improve Your Craft and Advance Your Career appeared first on Online Sales and Marketing for Home Builders - DYC.

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