This week, Kevin and crew chat about one of our most-asked questions… “What’s next in online marketing?” Plus, Mike Lyon makes a guest appearance to introduce a brand-new solution from Do You Convert for ALL builders and developers!

Story Time (3:17)

  • Kevin shares what can happen when a builder doesn’t believe in digital marketing as a core strategy.
  • It’s Mike’s 18-year wedding anniversary! Plus, how to make unattended access to your model homes work.
  • Which is more important – attribution or analytics? Andrew gives the scoop.

News: (15:36)

360 Topic of the Week – Hot Topics & What’s Next in Online Marketing (32:45)

  • Social vs PPC ad spend
  • Unattended/Unlimited access to model homes
  • Content (what is needed, what is “next level”)
  • Chat / Texting
  • Apps (WeChat / Snapchat / Setting Appts via FB App, etc)

Question of the Week: (1:14:47)

  • Last week’s QOTW: What is your favorite non-fiction book (on any topic) you’ve read in the past year? (Get some reading inspiration here!)
  • New QOTW: Does your builder currently use unattended access of any form? If so, how’s it working? If not, are you considering it?

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A weekly new home marketing podcast for home builders and developers. Each week Kevin OakleyAndrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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Video training, articles on current trends and best practices, and a dose of humor! No hidden agendas. No sales pitches. We're here to help you - not sell you. Simply click the subscribe button below, and never miss out again.

A weekly podcast 100% focused on online marketing for home builders & developers.