Ep 105: Online Lead Follow-Up in 2020 – How Are Builders Doing?

Ep 105: Online Lead Follow-Up in 2020 – How Are Builders Doing?

Jun 18, 2020 | By Market Proof Marketing Podcast

Market Proof Marketing · Online Lead Follow-Up in 2020 – How Are Builders Doing?

Our special guests this week are DYC’s own Mike Lyon and Jen Barkan! They join Andrew to discuss the results of the 2020 Home Builder Follow-Up Survey. Learn how builders handled online leads before and during COVID-19, and why it’s important for marketers to understand the details of lead management.

Story Time (1:40)

  • Andrew recaps his experience at the Online Sales Academy from a marketer’s perspective. Also, what would happen if a marketer managed leads for 24 hours?🤔
  • Jen’s exterior siding saga offers new perspective on why sales process and follow-up is so important.
  • Mike refinanced his home…. through Costco?

In the News (16:34)

360 Topic of the Week: Results of the 2020 Home Builder Follow-Up Survey (22:19)

  • About the report
  • Follow-up data Before COVID-19 (BC) and During COVID-19 (DC) – did things improve?
  • Why this survey is important
  • The opportunity for video email
  • What the average follow-up process looks like
  • Marketing takeaways from Andrew

Thanks to Clear Evaluations for powering the 2020 survey! You can now shop your own team using Do You Convert’s methodology at now.doyouconvert.com/secret-shop.

Question of the Week (46:46)

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —>https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher 


A weekly new home marketing podcast for home builders and developers. Each week Kevin OakleyAndrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 105: Online Lead Follow-Up in 2020 – How Are Builders Doing? appeared first on Online Sales and Marketing for Home Builders - DYC.

Online Sales & Marketing Insights Delivered Straight To Your Inbox

Get Free Insights