Mike Lyon

Mike Lyon has accumulated a wealth of “real world” knowledge and first‐hand experience in the realm of online marketing and sales for home builders. He delivers his information from the trenches and draws from his diverse background in online advertising, digital design, and internet sales.

He gained this insight from managing the internet sales and marketing program for a top 100 home builder. The program that Mike created was the first in his market and the information, statistics, and strategies he presents are the result of his direct experience as an Online Sales Counselor and Sales & Marketing Director.

Mike speaks with authority about online conversion rates and best practices that can be implemented to boost sales from internet leads. He is recognized as one of the top innovators in online lead generation and conversion for the home building and real estate industries. A highly sought-after consultant and speaker, Mike has worked with many of the top 100 home builders and several of the world’s leading real estate companies.

With Mike’s energetic and entertaining speaking style, he infuses lively fun into the topics of online sales, marketing and technology at events all across the country and presents to thousands of sales and marketing professionals every year.

He is the author of Browsers to Buyers: Proven Strategies for Selling New Homes Online and Social Media Guide for Real Estate.

Articles, Videos, & Resources By Mike

The links below feature the latest ideas, examples, and insights that Mike has shared with the world here at Do You Convert.

New Year – New Benchmarks for Online Sales

The new home online sales world is constantly shifting, and so are ways of measuring success. Here’s an update.
– Lead to Appointment Benchmark Changed From 20+% to 30+%
– Appointment to Sale Benchmark Changed From 30+% to 20+%
– Percentage of Sales: Big Bump From 25%

Do You Convert Live - Online Sales & Marketing Summit Takeaways

Posted by Do You Convert on Thursday, October 5, 2017

DYC Live! Top Takeaways From The 2017 Online Summit

The 2017 Online Sales & Marketing Summit wrapped a few days ago, and Mike & Jen are here to share their own takeaways from this year's event....

📹 📧 Video Email Best Practices - Real World Examples!

📹 📧 Video Email Best Practices - Real World Examples!

Posted by Do You Convert on Wednesday, May 31, 2017

DYC Live! Episode 11 – Video Email Strategies

The 11th episode of the LIVE show where we answer your questions about online sales, marketing, and the latest tech tools is available now!...

How To Be More Likable

Mike recently published an article with Professional Builder Magazine that shared 11 ways to be more likable over the phone and in your emails....

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This amazing resource has been downloaded over 3,000 times by real estate professionals all over the world.