Mike Lyon and Jen Barkan join Kevin Oakley for a special LIVE edition of Market Proof Marketing to discuss why online sales and marketing should be in complete sync as we adapt to current market conditions. This episode was originally recorded in a Facebook Live broadcast. You can listen now or watch the video here.

News (1:42)

• Who Wants to Talk to a Bot During a Pandemic? –Mike’s position on chats, bots and their role in the current environment.
• Corona Conversions Don’t Count – But Here Are the Metrics That Do –
  • The danger of over-reporting
  • How often and what to report
  • Make sure to add context to data

Marketing Questions About Online Sales(24:23)

• What are you hearing about consumer’s willingness to hold virtual appointments?
• What have people done to adjust the typical 30-45 day follow-up process for non-responsive leads? Only messaging – or timing too?
• What is the strangest or craziest story you’ve heard so far from the online sales world during this whole event?

Live Q&A (43:53)

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 98: Why Online Marketing and Sales Need Each Other Now appeared first on Online Sales and Marketing for Home Builders - DYC.