Kevin Oakley and Andrew Peek welcome the newest DYC team member Samantha Matlock on to her first podcast! The team defines what short-form videos technically are and where they could and should be used. Additionally, they touch on the steps that people should take after creating content because no one should create something amazing and then go “now what do I do with this?”

Story Time (0:49)

• Samantha has joined the Do You Convert and also just recently got engaged!
• Andrew’s daughter was intimidated by the large pool, but sometimes you just have to jump in and face your fears.
• Kevin is here to remind people that we need NEW leads in today’s market at today’s prices – AND we need to treat them the OLD FASHIONED way.

In the News (25:31 )

• Builders pull back as more homebuyers are priced out of the market(cnbc.com)
• For Home Buyers, Length of Commute Drops in Importance, New Data Shows (wsj.com)
• Remote Work Tops SF, NYC for Most High-Paying Job Openings(informationweek.com) 
• Tampa Bay’s rent rising faster than any other metro area this year.(tampabay.com)
• YouTube Launches Initial Test of Live-Stream Shopping with Selected Creators(socialmediatoday.com)
• Ex-Zillow execs promise revolution in lending. (housingwire.com)

Question Of The Week (40:20)

• • “Are any of you using tiktok to drive business? And if yes would you drop your username so I could follow you?”

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 159: Rethinking Short-Form Videos appeared first on Online Sales and Marketing for Home Builders - DYC.