Kevin Oakley and Jackie Lipinski start the year on a high note and discuss two upcoming events, 12 predictions for the new home industry in 2021, and the latest home builder data trends.

(To learn more about Jackie’s full career background, listen to Ep 22: Breaking In to Break Out.)

Story Time (1:44)

• Jackie tells the story of the $26M fire.
• Kevin suggests that bigger budgets don’t always mean bigger challenges (or better campaigns).

In the News (10:26)

• Mike Lyon to Host the IBSx 2021 Super Sales Rally (doyouconvert.com)
• Market Proof Marketing Academy March 3rd & 4th – 1 ticket left as of episode publish date! Register now to save your spot.
• Kevin’s update on home builder website traffic trends
• 12 Predictions for the New Home Industry in 2021 (doyouconvert.com)
• New home lot supply drops to cycle lows (zondahome.com)

Question of the Week (35:35)

Last Week: What new home predictions would YOU make for 2021? See answers here.

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 132: What’s New in 2021 – Events, Predictions and Data Trends appeared first on Online Sales and Marketing for Home Builders - DYC.