Having too many leads continues to be one of home builders’ biggest challenges in today’s hot market. In order to give each prospect the customer service experience they expect, it may be necessary to tighten the top of the funnel. Kevin and team go through more practical solutions to address this problem in a follow-up to Ep 109: Solving the Challenge of Too Many Leads. Also in this episode… Facebook Boost vs. Ads Manager, what Americans are looking for in a home now, and PULSE 2020 has officially launched!

Story Time (1:26)

• Kevin is loving the community response to “Press 1 for Prayer.” (For context, listen back to episode 110 . Also, he purchased airline tickets while standing in a Starbucks (that’s soooo 2019).
• Andrew shops for clothes (in a store) in a post-COVID world.
• Becca was getting gas and sees a pop-up ad for Rocket Mortgage. She questions the gas station as a qualified lead source.

Special announcement: Tickets are now available for PULSE 2020, presented by Do You Convert! In this 2-day live studio event October 6-7th, get the pulse of the industry, best practices and insight to navigate it from 8 superstar speakers and 21 sessions. Learn more.

In the News (9:53)

• The America At Home Study (americaathomestudy.com)
  • What’s important to Americans in their homes today?
• Is Facebook Boost a Waste of Money? Or is Ads Manager Better? (agorapulse.com)
• Why Your Facebook Group Can Hurt Your Business (rereflections.com)
• Facebook Introduces Instagram Reels (about.fb.com)

360 Topic of the Week – Practical Adjustments to Too Many Leads (29:07)

• Increase form requirements
• Decrease marketing
• Turn off lead channels
• Watch the latest DYC Live with Mike Lyon and Jen Barkan

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 113: More Practical Solutions to “Too Many Leads” appeared first on Online Sales and Marketing for Home Builders - DYC.