Linnea Chapman

Our special guest is Linnea Chapman, Marketing Director at Trumark Homes in Northern California. Learn how her career journey has taken her from art history to home building, and how she continues to approach her work with a curious, thoughtful mind. Kevin, Andrew and Becca also discuss the tremendous opportunity that exists for home builders today. But it won’t last forever, potentially not even the rest of the year, so “make hay while the sun shines.”

Story Time (2:28)

• Make hay while the sun shines (sales)
• Plant some soybeans to harvest later (marketing)
• Does “days until sales” make sense as a rating in your CRM?
• What to do with sold out communities on your website

In the News (16:40)

• Mortgage demand from homebuyers jumps 18%, as interest rates set another record low (CNBC.com)
• Results from the 2020 Home Builder Follow-Up Survey
• Zillow CEO Rich Barton: ‘This crisis feels a lot different’ (Inman.com)
• How location data can drive your marketing strategy during COVID (SearchEngineLand.com)
• Your Sales Attribution Method is Lying to You (ProBuilder.com)

360 Topic of the Week: From Art History to Home Building: Linnea Chapman’s Career Journey (45:00)

Linnea Chapman is an award-winning marketing director for Trumark Homes’ northern California Division. Learn how art history and graphic design and have shaped and propelled her career journey, and how she approaches her work. (Spoiler alert: Linnea also happens to be one of Kevin’s favorite people!)

• A background in art history, graphic design and education
• Life and entrepreneurship in South Africa
• Starting in the home building industry
• “Ripping the Bandaid off” of her marketing program at DeNova Homes
• From 300 to 3000 leads a month
• The one thing that has led to career success so far
• Balancing career and family
• The effects of COVID-19 on the northern California market and the unlikely silver lining
• Linnea’s Time Capsule Message

Question of the Week (1:20:10)

• How do you handle sold out communities on your website? See answers in the Market Proof Marketing Facebook Group.

Question? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 104: Leading with Curiosity with Linnea Chapman appeared first on Online Sales and Marketing for Home Builders - DYC.