I am looking forward to another great International Builders’ Show in Vegas this year.

I am honored to be presenting in two "guaranteed to blow your mind" sessions. Are you attending? Be sure to drop a note in the comments section below.

90-Plus Ways To Capture Homebuyers Online and Then Close the Deal >>

Date: Thursday, January 21
Time: 1:30 pm – 3:00 pm
Location: South 221

Description: There’s no question that most buyers turn to the Internet to search for a new home. Increasingly, consumers eliminate builders from consideration based on little more than the builder’s ranking in an initial Google search, the look of their website or the builder’s follow-up on Web-based leads. In short, many consumers are choosing their home builder based as much on the builders’ Internet savvy and presence as on their product. This session will give builders proven strategies for maximizing their online presence – and tools for winning online.

Learning Outcomes:

  • Learn how radically the home buying process has changed
  • Capitalize on new home buyer expectations and extend your online reach to capture more buyers
  • Maximize your Internet follow-up and manage your leads for more sales
  • Engage prospects with social media
  • Write Web copy that makes a difference
  • Unlock the secrets of being found online, including keywords
  • Differentiate your online presence and follow-up from the competition

Speakers: Brian Flook, Mike Lyon, Andy Brown

Extreme eMarketing – Take Your Internet Program from Good to Great >>

Date: Thursday, January 21
Time: 3:30 pm – 5:00 pm
Location: South 221

Description: So you have a Web site … now what? Join us for a high-energy, content-rich Internet marketing and sales master’s class. Fill in the missing pieces of your Web program with a comprehensive strategy. Learn how to use your Web site to drive traffic, manage social media to generate awareness and use eLead follow-up to close the sale. Warning: For serious remarketers only! Get your pens ready to write as we give away powerful secrets sure to sell more homes and add revenue to your bottom line!

Learning Outcomes:

  • Learn the elements of a complete Web marketing strategy – and why you need one to remain competitive
  • Pick up proven techniques for planning, budgeting and implementing your strategy
  • Get insights into the role of social media in your Web strategy, as well as tips and techniques in eLead follow-up and conversion
  • Acquire better ways to evaluate your strategy and make modifications on the fly
  • Learn which elements you can do in-house and which you should outsource

Speakers: Carol Flammer, Mike Lyon, Meredith Oliver

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