Kevin Oakley, Andrew Peek, and Jen Barkan explain why new community launches must be flexible and planned off of construction milestones and not launched around preset calendar dates alone. They discuss if builders should enact their escalation clauses as well as they give some examples of what other builders are doing.

Story Time (3:39)

• Jen has started the 75 Hard Challenge at her daughter’s request and also her husband has become an official prospect of a Motorcycle Club over the weekend. Plus the sold-out June Online Sales Academy is getting ready to start!
• Andrew recommends checking out a fun, consistent low-pressure, video content creator, John Morgan, who creates his videos while driving and telling stories in his car. Link to John Morgan’s videos here: facebook.com/watch/JohnMorganESQ
• Kevin wants to remind people that when planning on launching new communities or phases, marketing teams need to plan around construction milestones NOT specific dates on a calendar. It’s great to have target dates, but like anything in new home construction, you have to be fluid with community launch schedules.

In the News (24:26)

• The Reality of Managing Leads in 2021 (probuilder.com)
• Escalation Clauses in Your Contracts: Yay or Nay? (probuilder.com)
• Housing boom may be cooling as weekly mortgage demand drops again (cnbc.com)
• SoftBank-backed construction giant Katerra said to be shutting down after raising billions (techcrunch.com)
• Google June 2021 Core Update rolling out. (searchengineland.com)
• LinkedIn introduces Event Ads and “boosted” posts (searchengineland.com)

Question of the Week (53:17)

• Do you believe you can teach/train someone to be a great marketer that has zero marketing experience and zero marketing education/background? Would you ever consider bringing on a new hire that shows great potential and a personality for learning the market but has absolutely zero experience?
  • Market Proof Marketing Facebook group

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 152: Milestone Driven Community Launches appeared first on Online Sales and Marketing for Home Builders - DYC.