Scott Stratten

This week’s guest is one of the world’s leading voices on building better customer experiences. Scott Stratten is the president of UnMarketing and author of the book by the same name, along with several other best-sellers. He speaks and writes about business in the age of disruption, and has helped organizations like PepsiCo, Century 21, Fidelity and Microsoft transform their business through better customer engagement. Scott has spoken on stages across the world, and we are thrilled to welcome him as a featured keynote speaker at the 2020 PULSE this October!

Update on the 2020 PULSE (1:15)

• 140+ registrations representing more than 90 home building organizations
• Register by 9/15 to be placed in a PULSE 20 Networking Group
• NEW! PULSE Sponsorships – if your company can’t purchase a ticket for you, you can apply for a PULSE scholarship
• 17 Event Sponsors!
• REGISTER HERE

Story Time (4:52)

• Becca ponders strategies for implementing price increases. She’s in favor of smaller, more frequent increases and only for the communities that can handle it.
• Bryce notices that comments on social media ads are just left hanging. Who is responsible for responding to them?
• Kevin gives a virtual high five to our builder partner, Ryan Snarr with Destination Homes! Plus, how to enter the build-on-your-lot arena if you are a traditional builder.

In the News (13:25)

• Powell announces new Fed approach to inflation that could keep rates lower for longer (CNBC.com)
• Why the coming foreclosure crisis will look nothing like the last one (BankRate.com)
• Google Ads to limit Search Terms reporting, citing privacy (SearchEngineLand.com)
  • Andrew’s thoughts: Google Keyword Changes Coming Soon (DoYouConvert.com)
• Real estate agent survey reveals how home builders can increase sales (GlobeNewsWire.com)
  • Which type of lock box is more ideal – super lockboxes for REALTORS®? Or consumer-targeted lockboxes?
• Listen up: New features to grow your digital audio business  (Google Blog)
  • Google to start growing digital audio ad business

360 Topic of the Week: Did You Fix Your Website Yet? Special PULSE Preview with Scott Stratten(36:06)

Scott Stratten is the author of UnMarketing, QR Codes Kill Kittens, and a keynote speaker at the 2020 DYC PULSE! He, Kevin and Andrew discuss:

• The premise behind the book: QR Codes Kill Kittens – why it both is true and not true today
• We all want to do the shiny new marketing thing – but did you fix your website yet?
• Why accountability is NOT scary
• His take on using sponsorships to justify cost
• When it comes to employing humans vs. AI, how big is your trust gap?
• He’s had the same welcome email for 20 years for the UnMarking newsletter. Why? Because it works.
• Why sales shouldn’t run an organization

Question of the Week:(1:29:28)

• Last QOTW – What material is your company having a hard time procuring as part of the construction process? Answers here.
• New QOTW: What’s your favorite Scott Stratten quote or insight from this episode? Everyone who comments within 24 hours get a copy of UnMarketing. Share your thoughts here.

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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Read the full transcript of this episode here.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 117: Did You Fix Your Website Yet? with Scott Stratten appeared first on Online Sales and Marketing for Home Builders - DYC.