Summer is officially in full swing! With many folks taking vacations around the 4th of July, we thought it would be the perfect time to share the books we’re currently reading here at Do You Convert. Pack those beach essentials, dust off the grill, then download a couple of these must-reads for this (or any!) long summer weekend.
James Clear, one of the world’s leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.
Bestselling author Cal Newport identifies the common practices of digital minimalists and the ideas that underpin them. He shows how digital minimalists are rethinking their relationship to social media, rediscovering the pleasures of the offline world, and reconnecting with their inner selves through regular periods of solitude. He then shares strategies for integrating these practices into your life, starting with a thirty-day “digital declutter” process that has already helped thousands feel less overwhelmed and more in control.
Jocko Willink & Leif Babin, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War, demonstrate how to apply powerful leadership principles from the battlefield to business and life.
David Epstein studied the world’s most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields–especially those that are complex and unpredictable–generalists, not specialists, are primed to excel. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive. Range explains how to maintain the benefits of breadth, diverse experience, interdisciplinary thinking, and delayed concentration in a world that increasingly incentivizes, even demands, hyper-specialization.
Everyone knows that timing is everything. But we don’t know much about timing itself. Our lives are a never-ending stream of “when” decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. In When, Daniel H. Pink distills cutting-edge research and data on timing and synthesizes them into a fascinating, readable narrative packed with irresistible stories and practical takeaways that give readers compelling insights into how we can live richer, more engaged lives.
How well do you know your customers? In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for any successful business is not always easy. In What Customers Crave, author and business strategist Nicholas Webb simplifies this critical task into being able to confidently answer two questions: What do your customers love? What do they hate? This book helps businesses reinvent how they engage with customers (both physical and virtual). When you learn to provide for customers exactly what they want, they not only bring along their wallets but those of their friends as well.
Want more reading recommendations? Check out Must Reads: Branding, Marketing & Buyer Psychology.