Keep Your Traffic Flowing

Fear, job loss, and limited availability of toilet paper. None of these things would indicate a robust sales environment for a home builder, yet opportunities remain. With prospective buyer traffic down almost universally, you should absolutely be scaling back your advertising investments, but cutting across the board is reckless and could lead to long-term challenges.

Part 1

Part 1 of this webinar series, presented by Kevin Oakley and Mike Lyon and hosted by NAHB, shares insights learned in previous shocks to the market, and how those principles, along with the latest digital and virtual marketing tools, can be applied to our current challenges. You will:

• Gain a step-by-step marketing playbook to navigate a challenging market.
• Identify what to cut and what to preserve when tough decisions need to be made.
• Discover how to grow market share and benefit more during the recovery.
• Explore why a virtual sales world means great marketing is more valuable than ever.

Part 2

Part 2 will add some additional clarity to common questions from part one, while also diving deeper into three additional topics: virtual events, websites (calls to action and content), and how to adjust Presale Without Fail tactics to match current trends. You will:

• Gain a step-by-step marketing playbook to navigate a challenging market.
• Identify what to cut and what to preserve when tough decisions need to be made.
• Discover how to grow market share and benefit more during the recovery.
• Explore why a virtual sales world means great marketing is more valuable than ever.

Above is an 18-minute preview of the Marketing Playbooks webinar series. Get the full 2.5 hours of FREE, on-demand video content herehttps://now.doyouconvert.com/playbooks

The post Marketing Playbooks for Home Builders During COVID-19 [Webinar Series] appeared first on Online Sales and Marketing for Home Builders - DYC.