Up until March 2020, the new home market had been steadily gaining traction. “Spring” selling season started way back in December, and many builders were seeing record numbers of leads and sales. Then a pandemic hit.

How effectively were home builders following up with leads in a hot market? What changed when a crisis hit that crippled jobs and financial markets?

On June 2nd, Mike Lyon, Kevin Oakley and Jen Barkan discussed the results of Do You Convert’s 2020 Home Builder Follow-Up Survey: What We Learned Before and During COVID-19, powered by Clear Evaluations.

They explored trends in home builder follow-up leading up to the pandemic, and how follow-up changed in a time of deep uncertainty for both buyers and builders. Topics will include:

• The fast-growing communication methods for online lead follow-up
• How follow-up compares year-over-year
• What it takes to be in the top 5% of builders
• What changed during COVID-19, and is it enough?
• Builders’ HUGE opportunity over the next 9 months

Register below to watch the webinar AND receive a copy of the white paper.