What happens when your pre-sale program goes a little too well? This week we talk with Carrie Rogiers, Marketing Manager for Fischer Homes, about how her model homesite became an overnight campground, and what her team did to accommodate the campers! Plus… #ChickenSandwichWars, Facebook special ad categories and more. (Apologies for the slight background noise on Carrie’s audio!)

Story Time (0:56)

• Jackie gets out her popcorn to watch Chick-fil-A vs. Popeyes #chickensandwichwars on social media. One tweet changed the game – was it a mistake or strategy?
• Andrew’s experience with Home Depot’s NEW Self Check-out and why he’s a fan.
• Kevin asks, are competitors copying you? Don’t worry; it’s because you’re in the lead.

News: (20:43)

• Facebook Special Ad Categories for HEC (Housing, Employment & Credit) – What’s new and what you need to do to ensure compliance
• Microsoft co-founder Bill Gates’ life is explored in a new three-part Netflix documentary (TheVerge.com)
• Amazon dives into home sales with new $105K property (Inman.com)
• Redfin champions transparency in real estate as the first brokerage to display buyer’s agency commission (Finance.Yahoo.com)
• Mystery Caller – Thoughts on the Amazon-Realogy partnership (see episode 60).

360 Topic of the Week – Camping with Carrie Rogiers (45:27)

Carrie Rogiers is Marketing Manager for Fischer Homes, headquartered in northern Kentucky. Learn how how her agency background prepared her for new home marketing success, and how she handled a pre-sale program that went exceptionally well.

• Carrie’s background in architecture and merchandising, and how one home changed her career
• Her experience working for an advertising agency, and how that compares to client-side marketing
• How she works with a team that’s spread around the country
• A pre-sale success story – People camp out to buy homes in Crescent Springs subdivision
• Biggest changes and trends in new home marketing over the last six years of her new home marketing career

Question of the Week: (1:14:28)

• At what stage of construction do you put your homes in the MLS, and why?
• To answer the Question of the Week, be sure to join us in the Market Proof Marketing Facebook Group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 65: Camping with Carrie Rogiers appeared first on Online Sales and Marketing for Home Builders - DYC.