Ep 465: Trust, But Verify

Ep 465: Trust, But Verify

Nov 12, 2026 | By Market Proof Marketing Podcast

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Kevin is joined by Jackie and Caroline to talk about competitive research gone sideways and the surprising ROI of bribing your kids to read.

They also cover Meta’s new ad insights, whether the “alligator graph” applies to home builders, what a $6.3 billion crypto heist says about the growing distrust of AI, and what marketers should do about it.

Announcements:


Story Time:

  • Caroline: When the customer knows pricing better than the staff
  • Jackie: A dollar per book is a steal
  • Kevin: Layoffs aren’t personal, but reflection still matters

In the News:



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