Kevin is joined by Julie and Beth to talk about the messy new relationship marketers are building with AI reporting tools, why your favorite pair of jeans holds the secret to better content strategy, and the uncomfortable truth that most "urgency problems" are really sales process problems.
They also get into why weekly (or - gasp - DAILY?!) reporting cadences can break marketing & operations, the danger of outsourcing customer context to a summary line, and how personalization at scale doesn't mean more automation.
