Wildacre is a master-planned community just outside Loveland, Colorado, a location that could easily have read as a compromise next to downtown's pull. We turned that distance into the brand's foundation, tracing it back to the land where Loveland's original homestead spirit, self-sufficiency, agriculture, and community, first took root. That history shaped the name itself, one word holding two ideas at once, the wild and the acre, freedom and land. The mark carries the same thinking into form: drawn from hand-carved marks and old butter stamps once burned into wood to signify ownership and craftsmanship, it pairs a W anchored inside a circle for belonging with native grasses sprouting from within for growth. Every layer, the name, the mark, and the brand promise, was built around what the community could genuinely deliver to its buyers. The result is a brand that feels hand-built and permanent at once, holding its shape from a monument sign down to a phone screen.
Project
Masterplan Branding, Developed by Hartford Homes
Scope of Work
Brand Strategy & Positioning, Brand System, Visual Identity, Messaging, Brand Consulting, Multi-Channel Assets
Scope of Work
Brand Strategy & Positioning, Brand System, Visual Identity, Messaging, Brand Consulting, Multi-Channel Assets
Home Base
Loveland, Colorado
