Listen, Like and Subscribe on Apple or Spotify Podcasts:
Kevin is joined by
Jackie and
Beth to talk about why "best practice" isn't a dirty word, why doing 95% of the process still counts as doing it wrong, and why the resurrection of a two-year-old blog series says everything about the state of marketing right now.
They also unpack HubSpot's new AI visibility tool, YouTube's change to how views are counted, OpenAI apparently pulling back from Reddit, and why comparing today's market to 2008 might be the better perspective for your team to use. Plus: purchased contact lists, LinkedIn AI slop conspiracy theories, and a reminder that squirreling away still works.
Story Time:
- Beth: "Attribution is BS" rises from the dead
- Jackie: A decade of 20% effort, finally run at 100%
- Kevin: Why buying a contact list isn't necessary in 2026
Announcements:
- SOLD OUT! Online Sales and Marketing Summit – Austin, Texas – October 1-2, 2026 - Join the waitlist to be the first to know if tickets become available.
In the News:
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