Did you miss us? Kevin Oakley, Andrew Peek, andJackie Lipinski are back from the 2021 Online Sales & Marketing Summit in Dallas, TX! They share their favorite Summit moments, plus they talk about the creative home builder move by Pulte Group, what Instagram ditching the “swipe up” feature in stories means, and why the google lead generating ads might not be worth your time.

Story Time (3:11)

• Jackie shares why you should never miss the cocktail reception at the Online Sales & Marketing Summit.
• Andrew gives a brief summary of the video panel at the Summit, he shares the unfortunate For-Sale-By-Owner story from his neighborhood, and how Starbucks’ convenient pick-up feature doesn’t translate well in person.
• Kevin shares why he is proud of the progress of the marketers who attended the summit, plus he has finally listed his personal home and he shares the tricks he’s using to get the most from his For Sale By Owner strategy.

In the News (29:00)

• MODEL HOME E-RETAIL AS-A-SERVICE TAPS PANDEMIC-ERA MOJO (https://www.yahoo.com/)
• Toll Brothers CEO says the drop in ‘crazy high’ lumber prices will save $40,000 per home (www.cnbc.com)
• Instagram is ditching swipe up links in favor of stickers (https://techcrunch.com]
• Where America’s developed areas are growing: ‘Way off into the horizon’ (www.washingtonpost.com)
• Google Lead Form Ads (support.google.com)
  

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!