Ep 161: Buy Once, Cry Once

Ep 161: Buy Once, Cry Once

Aug 12, 2021 | By Market Proof Marketing Podcast

Market Proof Marketing · Buy Once, Cry Once

Andrew Peek, Jackie Lipinski, and Julie Jarnagin discuss the concept of “buy once, cry once” when selecting appropriate content creation tech items. They also well as they talk about why done is better than perfect and they give advice on how to get the most out of connecting with other marketing, online sales, and home building leaders when attending the Summit.

Story Time (2:40)

  • Julie teaches us the term “Buy Once, Cry Once” regarding making a large purchase that will improve your life and career.
  • Jackie’s husband was finally able to purchase out-of-stock speakers that he has been trying to buy and searching for daily since February, but not due to the company’s marketing efforts.
  • Andrew reminds everyone that you don’t always jump on a marketing bandwagon just because an opportunity exists.

In the News (21:20)

360 Topic of the Week: Tips for Making the Most of the Online Sales and Marketing Summit (38:25)

  • Advice for New People
  • Context Matters
  • Competing against Your Own Data Points
  • Networking

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin OakleyAndrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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