Kevin Oakley, Andrew Peek,  and Jackie Lipinski discuss why spoken objections are better than unspoken objections. They talk about the mental fatigue being seen in the online sales and marketing world and when times get tough will people have the grit to hold on or will they jump ship?

Story Time (1:08)

• Jackie’s son has started baby swim classes and the teacher shares that if you show panic on your face when you’re going under the water, your child will mimic your panic so you need to stay calm, which is similar to how the builder/buyer relationship can also be handled. 
• Andrew wants to remind builders that where your content is created matters and don’t forget audio copyright laws are real.
• Kevin had a unique car purchasing experience that felt similar to purchasing a home. We’re also seeing people jump ship when selling gets more difficult, so when the going gets tough – will they quit? Will you? Plus we’re seeing the return to a “normal” sales processes for most builders starting in August

In the News (40:01)

• Google now shows why it ranked a specific search result (searchengineland.com)
• Google advertising revenue rises 69% from last year (.cnbc.com)
• Facebook creates exec team to work on Mark Zuckerberg’s vision for a digital universe (Facebook.com&cnbc.com)
• Building a Home in the U.S. Has Never Been More Expensive (bloomberg.com)
• Home buyers willing to pay up to $4,698 more than expected for the right paint color combinations (builderonline.com)

Question Of The Week (1:06:17)

• Your advertising spend is now back to what amount in comparison to your July 2019 level?

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 160: Do You Have The Grit, Or Will You Quit? appeared first on Online Sales and Marketing for Home Builders - DYC.