In this episode the Do You Convert marketing team discusses what’s changing with Google Ads, Jackie and Kevin’s custom builder updates, and why exactly Kevin is the plumber of new home marketing.And in the news… what’s new with Apple, new vs. existing home sales, and why we can’t quit Zillow’s Zestimate (but do we even want to?).

Story Time (1:56)

• Andrew notices that Google is not showing ads as often for low volume searches. Why?
• Jackie gives an update on her custom home build process and the ability to envision separate elements in a more cohesive way. Wishful thinking?
• Kevin also has a new house update – financing is done! Also, he names himself plumber for new home marketers – getting them unstuck and making progress.
• Event Update: Market Proof Marketing Academy for November 2020 is sold out! You can sign up for the Spring 2021 VIP list at marketproofacademy.com.

In the News (30:53)

• Budgeting time is upon us – Updated DYC resource to help – now.doyouconvert.com/budget2021
• Apple search crawler activity could signal a Google competitor, or a bid to make Siri a one-stop shop (techcrunch.com)
• Home Buying Interest Increases Amid COVID-19 (nahbnow.com)
• September existing home sales jump 9.4%, but ‘prices are rising too fast’ as supply remains tight (cnbc.com)
  • Monthly New Residential Sales, September 2020 (census.gov)
• Show off your listing! 6 tips for creating engaging IGTV videos (inman.com)
• Zillow’s Zestimate Is the Algorithm We Love to Hate. Why Can’t We Quit It? (wsj.com)

Question of the Week (48:24)

• Last QOTW: When it comes to new communities, do you have a process for branding? How do you come up with new community names, logos and messaging? Read the answers here. 
• New QOTW: What does your budgeting process looks like, at the highest level? How do you come up with your numbers for the year? Share your insight here!

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 124: Google Ad Changes, House Updates, and Kevin the Plumber appeared first on Online Sales and Marketing for Home Builders - DYC.