Dave Miles

This week we speak with Dave Miles, President of Milesbrand, about the need for home builders to lay the foundation of trust, both externally and externally, before they ever start building  a new community.

Story Time (2:06)

• Andrew suggests avoiding naming new communities with any component of competitor’s name – it won’t work with Google Ads. Also, he receives Amazon’s printed mail Christmas catalogue – old concepts are new again.
• Kevin shares how Netflix purchased billboardsbut not for the reasons you may think, and discusses why it can be dangerous to mimic any other company’s advertising strategy.

In the News (19:31)

• Budget Guide is updated for 2021 at now.doyouconvert.com/budget2021
• The New Google Analytics (doyouconvert.com)
• The US government has filed antitrust charges against Google (theverge.com)
• Facebook is working on Neighborhoods, a Nextdoor clone based on local groups (techcrunch.com)
• Mortgage purchases forecasted to set a record in 2021 (inman.com)
  • Plus predictions for 2022

Bonus Story Time: An OSC sets 20 appointments for a new phase, only to be told all the homes had been sold. The word of the week is COMMUNICATION.

360 Topic of the Week: Building Trust with Dave Miles (40:13)

Listen as Dave, Kevin and Andrew touch on these topics:

• Branding as the practice of producing trust
• The focus of branding should be internal, rather than external – a focus on the “why”
• Using core company values as a management tool
• How a strong brand can help overcome home builder missteps. What are you willing to go to the mat for?
• Content opportunities for builders
• Milesbrand’s branding process – “If you have to explain it, you haven’t done a good job.”
• Master planned branding vs. home builder branding

Question of the Week (1:22:31)

• When it comes to new communities, do you have a process for branding? How do you come up with new community names, logos and messaging? Share your insight here.

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 123: Building Trust with Dave Miles appeared first on Online Sales and Marketing for Home Builders - DYC.