In this week’s episode, we’re sharing key moments from the four keynote speakers at Do You Convert’s Online Sales & Marketing PULSE.  We couldn’t have asked for better event partners and wanted to share the highlights for anyone who could not attend. Plus, in the news… Google Analytics 4, Facebook Ads and politics, and how the housing market has changed forever.

Story Time (0:49)

• Kevin shares update on his custom building process and thoughts on why every member of the organization should know how to discuss pricing and value with customers.
• PULSE Hallway Talk – Here were some of the key discussions that happened live between attendees:
  • Positions and Staffing – online sales, content, marketing technologist
  • The need for more/quality content
  • Best way to execute price increases

In the News (24:49)

• Zillow’s Brokerage News and the 2 Megatrends of Real Estate Tech (MikeDP.com)
• Meet Google Analytics 4: Google’s vision for the future of analytics (SearchEngineLand.com)
• Why political campaigns are flooding Facebook with ad dollars (cnbc.com)
• COVID-19 Has Changed The Housing Market Forever. Here’s Where Americans Are Moving – And Why (Forbes.com)

360 Topic of the Week: PULSE Keynote Speaker Highlights (46:20)

Kevin pulled 5-minute audio clips from the PULSE event of the four keynote speakers. Hear the funniest, most moving, and best “aha” moments from Scott Stratten, Ronda Conger, Melanie Deziel, and Jeff Shore.

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 122: ICYMI – Pulse 2020 Keynote Speaker Highlights appeared first on Online Sales and Marketing for Home Builders - DYC.