This week Kevin, Andrew and team discuss the importance of stepping outside your marketing comfort zone and taking initiative on activities like analyzing CRM data, extending the customer experience beyond lead nurturing, and more.

Story Time (0:54)

• Julie points out the Importance of new home marketing pros being super comfortable with CRM data and analysis. CRM is more than just a giant rolodex for your agents – use the data to make marketing decisions.
• Andrew has warranty woes  with  his own new home and thinks… shouldn’t marketing’s reach extend beyond lead gen?
• Kevin’s got jokes… plus… MQL, SQL, WTF?

In the News (19:22)

• Facebook: iPhone’s new update will mess up online advertising (USAtoday.com)
• Average New Home Price Now $16K Higher Due to Lumber (NAHBnow.com)
• Instagram Guides may soon allow creators to recommended places, products and more (techcrunch.com)
• Despite digital acceleration, Zillow execs say consumers need agents more than ever (inman.com)
• Doesn’t Feel Quite Right: KFC suspends its “Finger Lickin Good” slogan because of Coronavirus (abc7-com)

Question of the Week:(40:48)

The winner of the Sony digital camera for this question is Lauren Ownbey!  To learn more about the PULSE 20 Groups visit dycpulse.com.

New QOTW: What is your company having a hard time procuring as part of the construction process? Lumber? Fireplaces?Appliances? Windows? Concrete? Answer here.

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 116: Outside the Comfort Zone appeared first on Online Sales and Marketing for Home Builders - DYC.