Tom Nelson

This week’s guest is Tom Nelson, President of NDG Communications and creator of UTour, an innovative new way for prospects to tour homes on their terms. Learn about the new technology and how it can save builders time and move prospects further along the sales funnel, faster.

Story Time (1:31)

• Becca notices that the hot market has marketers scrambling to keep up with new communities coming online and closing out other communities faster than planned.
• Bryce wonders if high sales volume and low inventory means it’s time to use a presale strategy?
• Kevin experiences his first moment of true fear with it comes to mortgages.

In the News (11:01)

• Mortgage rates set yet another record low, but homebuyers pulled back (CNBC.com)
• Inventory levels down 20-40% across U.S. markets (mikedp.com)
• WFH digital marketers and tech workers are more productive – and burned out (MarketingLand.com)
• Hello Robot emerges out of stealth to launch a mobile robotic gripping platform for the home (TechCrunch.com)
• Search for Video? Google Pushes YouTube Over Rivals (WSJ.com)

360 Topic of the Week: Utour – A New Way to View Homes with Tom Nelson (27:50)

We speak with Tom to learn:

• How he got involved with home building
• What NDG Communications does
• Thoughts on the slow to adopt, quick to copy mentality in home building
• Learn all about UTour – interactive, self-guided home tours

Question of the Week(1:19:23)

• Do you prefer working from home, the office, or a hybrid? Answer here.

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 110: UTour – A New Way to View Homes with Tom Nelson appeared first on Online Sales and Marketing for Home Builders - DYC.