OK, maybe I just borrowed the title. But I’ve had so many people ask me how to write the perfect blog post and then I came across Derek Halpern’s brilliant graphic that simplifies the answer to this question. So, I’m sharing his thinking and graphic here—and I’m sure he’s cool with me passing this along. Pay attention and follow this advice and you’ll have a blog that people will want to read and pass along to their colleagues and friends. (I’m even going to break a few rules so you focus only on the info below)

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