The best marketers today tell stories.

The best stories today are told via photography and videos… and if they capture attention, then a story of words needs to be ready to take it to an even deeper level.

That’s today’s reality for builders and developers.

Stop merely “documenting the crime scene” with cold life-less product shots that are “technically” shot or resorting to stock photos of smiling soul-less people. Make sure your photos and videos tell a story… with heart… to connect to theirs. Or, don’t be surprised when they ask for a discount or don’t put you on their short list for an in-person visit.

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