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“Nobody puts Baby in the corner” – Johnny Castle, Dirty Dancing

It’s hard enough establishing the importance of the Online Sales role. We hear all the time, “People don’t really understand what I do.” Ok, so how can you change that? Stop worrying about things outside of your control and start owning the things that you can. It’s on you!

If you focus on what you can control, what does that look like? Stop waiting for someone else to take over, put on your big girl pants, and get after it.

It’s On You to:

  • Educate Your Team: The reason many sales people don’t understand what you do is that you haven’t clearly articulated it. Create a new hire curriculum that explains what you do and stresses the importance of the appointment setting process.
  • Recognize Good Behavior: Every meeting you should hand out a “Tag Team Award.” This is for successful handoffs, great communication, sales from an appointment, or great CRM usage. Everyone loves recognition, even if it’s a $5 Starbucks gift card.
  • Know Your Numbers: It’s up to you to share the success of the program and reinforce the contribution it is making. So, you need to know your numbers and conversion rates. Personally, I always liked to have a pulse on my commission check too.
  • Create a Back-Up Plan: Feel like you never get a day off? Have you outlined a backup plan? “But Jen, nobody will do this right…” Yup. But talk to me when you’ve run too hot for too long. “But Jen, people just assume I’m always working, even on vacation.” I wonder why? Have you always worked, even on vacation? Then that’s what they expect. It’s on you to ask for time off and establish a clear backup plan.
  • Create the Coming Soon Process: Maybe you don’t have good info. Maybe the grand opening date is always moving around. But what you should have is a way to collect interested people in your CRM and start talking to them. Just because it isn’t perfect doesn’t mean you ignore it. Remember, coming soon communities are a gold mine for appointments and sales.
  • Stay Ahead of The Curve: Your role is unique; the job is highly specialized. If you are looking for training and resources from within your organization, you will probably be disappointed. Jump into online groups (link Connect with other online Sales specialists, attend a new class, listen to a new podcast, and read a new book. Anything on inside sales and marketing will do the trick. And for goodness sakes, if you want to go to a conference, you have to walk in and ask if you can go. No points for shyness.

It’s time for you to step up and take ownership. Think like a solopreneur. The Online Sales program is YOUR business, and you are the CEO (Chief Everything Online). It’s up to you. So, get started!

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