This week we explain how you can – and how you can’t – steal from your competition using digital marketing efforts.

• Story Time 
  • Kevin shows you Google Trend data can keep you from trying the impossible
  • Andrew gives real data behind his challenge to everyone from last week’s show
• News
  • FREE NEW TOOL – Home Builder Insights. See national and regional Google Analytic trends!
  • How much does real SEO help cost anyway?
  • New way to check for suspicious review behavior
  • The danger of A.I. may not be what you think
  • Save your money and stop paying for third party ad banner targeting
• 360 Topic Of The Week
  • Stealing from your competition – home builder’s favorite sporting activity.
    • Truly “stealing”
    • Stealing by not giving up
• Answers to Last Week’s Question Of The Week
• This Week’s Question Of The Week
  • What do you think about holiday related campaigns? Are they effective, or do you do them simply because it’s an excuse to post something (or you’re told to by someone else)?

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!

The post Ep 21: Stealing From Your Competition appeared first on Online Sales and Marketing for Home Builders - DYC.