Recently at the Pacific Coast Builders Conference (PCBC), I was interviewed by Denise Dersin, Editor and Chief of Builder Magazine, on the topic of converting more online browsers to buyers. You can use the link below to view the video or click here.
We talked about a secret shop of 261 communities with NewHomesDirectory.com to collect comprehensive data on the follow up process with online leads.
Want to hear the numbers ?… They might surprise you. Check out the video. The good news is, as a builder, all you have to do is follow up and you will be ahead of the pack!
We went on to talk about the importance of a Customer Relationship Management tool, CRM and how this can both automate and improve your ability to connect with prospects.
After we finished, I flipped the camera around for an impromptu interview to get her take on what is happening in the industry. View the video below or click here.
Denise commented on how well many builders are doing. With less competition, builders are able to be stronger in their communities. She says, “You still need to get out there and work really hard to get those buyers off the fence!”
She visited with three builders in San Antonio that are all feeling very optimistic and have steady traffic coming through. Plus, they are closing the deals. Builders are using new strategies to work with and in this economy.
It’s not about the market it’s about market share. Ultimately, Denise gives builders the advice, “Just keep at it.” Learn everything you can about your competition and what buyers want.