Do you have a struggling new home community?

Chances are, even in 2021 – with possibly the highest demand market of all time, you will still have a community that is struggling to meet the sales goal. Watch the video below for a brief overview of the process we use to analyze the marketing to determine the approximate budget needed and what traffic sources you could utilize to help fix the slow community.

Key take-aways:

1. Utilize historical conversion rates for the slow community to determine where in the funnel the issue most likely lives.
2. Use this data and simple math to display evidence for the budget and plan you have created to fix your broken community.
3. Use a standard process when discussing a slow community to help expedite meaningful conversion around items that have a proven influence on the success of any community.
4. Understand the 5 P’s of Marketing.

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