For this episode of Online People Talking, Jen Barkan is joined by Cori Masters, the Online Sales Specialist at Beacon Homes in Oklahoma. They discuss the challenges and solutions for communicating with leads from different backgrounds, how the role of Online Sales Specialists has changed in the last seven years, and they give insights on:

• How to handle ultra-responsive leads
• Understanding that all buyers are “buyers from different backgrounds” and to stop using the term “cultural backgrounds”
• Tips to working with cultural background buyers and why it’s best to ask genuine questions
• Why texting is a great solution when there is a language barrier
• How to handle and understand the needs behind relocation buyers
• Why Online Sales Specialists need to exercise their nurturing muscles
• Why you need to give yourself grace in your role as an Online Sales Specialist

Online People Talking is a monthly video series, hosted byJen Barkan, dedicated to enhancing the careers and lives of the online new home sales specialist. Follow on social media at #OPTinwithJen.