Bringing your brand story to life through content can seem daunting. What’s your brand story, anyway? How can you weave brand voice into every interaction with your audience? This week we’ve got one of the world’s leading experts in native advertising and branded content to help. Melanie Deziel is the founder of StoryFuel, a consulting firm that equips professionals with skills and strategies to tell better brand stories. She is also the author of The Content Fuel Framework, an international keynote speaker, and lifelong storyteller. On this episode she guides us through how to build a content framework for easier ideation and execution.

Plus… a lively and extended story time, and Thaïs promises to get a real mic very soon.

Story Time (4:56)

• Thaïs brings up the dirty “P” word… print! She’s rethinking the print medium and how it could serve home builders in different ways. Will Kevin agree?
• Andrew just got back from Disney World and wonders… what makes Disney, Disney? So many things…
• Kevin shares how a builder partner’s lead count increased by 5x, and no one was excited… except the marketing team.
• Kevin’s story leads to a lively spinoff about email marketing – does it still work? Or has it just become more noise?

360 Topic of the Week – Bring Your Brand Story to Life with Melanie Deziel (31:40)

Melanie Deziel

This week we speak with Melanie Deziel, founder of StoryFuel and author of the new book, The Content Fuel Framework, about how to effectively communicate your brand story through content marketing. We discuss:

• Her background as a journalist
• The biggest misconception about content marketing
• Why you should put your audience’s needs ahead of your own
• How companies can bring their voice to life and weave brand story into every audience interaction
• How to discover your brand story
• Developing a framework for idea generation
• Video vs written word
• How content marketers and influencers can co-exist
• Finding your content superpower
• Working with content partners
• And more!

Links to resources:

• AnswerThePublic.com
• The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 87: Bring Your Brand Story to Life with Melanie Deziel appeared first on Online Sales and Marketing for Home Builders - DYC.