Ep 79: The Death of Facebook Organic Reach for Brands

Ep 79: The Death of Facebook Organic Reach for Brands

Dec 19, 2019 | By Market Proof Marketing Podcast

Based on pure data, one analytics company is declaring Facebook organic reach dead for brands. What’s a social media marketer to do? Plus, we talk marketing new homes to millennials, a fascinating story about Facebook’s A.I., and inspiration for your remarketing campaigns.

Story Time: (2:00)

  • Andrew gives some tips for using Google Analytics data to inspire your remarketing campaigns.
  • Jackie’s sister is house hunting in Texas and has misconceptions about buying new.
  • Kevin tells a fascinating story about Facebook’s A.I. – how it makes an initial connection but then explores and tests further. Plus, does a larger builder with a larger budget = better results?

Your Question Answered: (16:41)

We had a caller this week to the Market Proof Marketing question line! Julie asks… “For advertising purposes, is it best for a company with multiple communities to have a FB page for every community, or one FB page for the company?” Feel free to call in with your own questions to 404-369-2595.

In the News: (20:17)

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A weekly new home marketing podcast for home builders and developers. Each week Kevin OakleyAndrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 79: The Death of Facebook Organic Reach for Brands appeared first on Online Sales and Marketing for Home Builders - DYC.

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