Ep 442: Stop Chasing Silver Bullets

Ep 442: Stop Chasing Silver Bullets

Jun 4, 2026 | By Market Proof Marketing Podcast

Listen, Like and Subscribe on Apple or Spotify Podcasts:

Apple PodcastsSpotify


Kevin is joined by Julie and Beth to talk about what marketers can learn from Disney, why a successful event deserves a lot more than most teams give it, and why "leads are up" might be the most dangerous sentence in your dashboard.

They also dig into the CoStar acquisition of Zonda and what it could mean for new home listings, why Google is quietly retiring standalone display campaigns, and a friendly debate over whether Meta’s upcoming subscription tiers are worth a single dollar of anyone’s monthly budget.


Story Time:

  • Beth - A magical marketing lesson
  • Julie - Take the win, no matter how you got it
  • Kevin - The doorman fallacy


Announcements:


In the News:



Online Sales & Marketing Insights Delivered Straight To Your Inbox

Get Free Insights