Rachel Peters joins the podcast to share her career journey from a college intern at Hershey Entertainment and Resorts to her current role at Realtor.com New Construction. The conversation covers lessons from working in large marketing organizations, the value of diverse internship experiences, her time at Keystone Custom Homes, and her perspective on what home builders consistently get wrong with their digital marketing.
Rachel talks about her 5 college internships across companies of varying sizes before landing at Hershey Entertainment and Resorts, where she was part of a 40-person marketing team, got media trained as a fresh grad, and handled real crisis communications. Being surrounded by so many different marketing specialists taught her the value of mastering a single craft deeply, and showed her how broad marketing is as a discipline.
Rachel spent significant time on the builder side with Keystone Custom Homes before moving to her current role, which she considers invaluable for having effective conversations with builders now. She dives deeper into the top two things that builders often overlook:
She also raises a practical issue many builders still struggle with: image order in listing feeds. Monument or exterior photos often end up as the first image everywhere, including on third-party sites, which may not always be the best approach.
Kevin references a LinkedIn post about a Claude product priced at $100,000/month to replace a marketing team, and uses it to underscore an important irony: some builders are chasing AI tools while still unclear on what UTM codes are. The two then talk about how you can't get full value from advanced tools without having the foundational basics in place. You must understand the customer's digital journey and what data is and isn't visible before layering on anything sophisticated.
https://www.linkedin.com/in/rachelhbpeters/
