Chesapeake Homes had spent years living inside a brand that no longer fit: mismatched logos and a navy blue that put them shoulder to shoulder with half the builders in their market. To mark the company's 35th anniversary, we partnered with Chesapeake Homes on a full rebrand, one rooted not only in a mood board but in listening. Our team led conversations across sales, purchasing, construction, leadership, and more, so the new identity would reflect how the brand actually felt to the people living inside it. Thirty-five years in, Chesapeake Homes isn't becoming a different company. They're finally showing up looking like the one they already are. Congratulations again to the entire team at Chesapeake Homes, from discovery to roll out - it's been an honor to work alongside you in this rebrand.
Project
Chesapeake Homes Rebrand
Scope of Work
Brand Identity, Visual Identity, Collateral Refresh, Signage Program, Messaging Strategy Framework, Marketing Funnel Messaging, Roll Out
Scope of Work
Brand Identity, Visual Identity, Collateral Refresh, Signage Program, Messaging Strategy Framework, Marketing Funnel Messaging, Roll Out
Home Base
Virginia, North Carolina, and South Carolina
