Ep 431: Ads, AI, and the Modern Homebuyer

Ep 431: Ads, AI, and the Modern Homebuyer

Mar 19, 2026 | By Market Proof Marketing Podcast

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Julie Jarnagin sits down with Beth Russell and Caroline Collard to discuss why homebuyers could be completely ignoring your ads, and why being findable now trumps being rankable.

They also dig into what today's buyers genuinely want, the rise in long-distance relocations, and the early buzz around ChatGPT ads.

Story Time:

  • Julie - Traditional ads aren't just underperforming; buyers are tuning them out
  • Beth - Exposure therapy for marketers: getting comfortable with Google Ads
  • Caroline - What one buyer's search reveals about how AI is changing homebuying

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