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Julie Jarnagin
sits down with
Beth Russell
and
Caroline Collard
to discuss why homebuyers could be completely ignoring your ads, and why being findable now trumps being rankable.
They also dig into what today's buyers genuinely want, the rise in long-distance relocations,
and the early buzz around ChatGPT ads.
Story Time:
- Julie - Traditional ads aren't just underperforming; buyers are tuning them out
- Beth - Exposure therapy for marketers: getting comfortable with Google Ads
- Caroline - What one buyer's search reveals about how AI is changing homebuying
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