Ep 422: It's Not Hard, It's Work

Ep 422: It's Not Hard, It's Work

Jan 21, 2026 | By Market Proof Marketing Podcast

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Host Kevin Oakley is joined by Jackie Lipinski and Beth Russell for a deep dive into the difference between strategy and intent, the tradeoffs that rule the day, and what you learn from failure.

From timeless struggles with SEO, content creation strategy, and letting sales teams be marketers, to the timely news of Redfin's CEO departure and the reigning YouTube SEO advantage, this episode covers wide territory your marketing team needs to know to succeed. Tune in and take notes!

Story Time

  • Jackie - An A/B test proves you don’t propose on the first date
  • Beth - With events, a theme is not a game plan
  • Kevin - A tale of two seasons (and one counterintuitive winner)

In the News


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