Ep 392: The Eye of the Fire

Ep 392: The Eye of the Fire

Jun 19, 2025 | By Market Proof Marketing Podcast


In this episode, Kevin Oakley is joined by Beth Russell and Jackie Lipinski for a discussion that speaks directly to the mental load marketers are carrying right now. They unpack what it means to feel like a firefighter, why leadership fatigue is a very real thing, and how the industry's obsession with quick fixes like AI-generated ads might be missing the point. From shifting ad expectations to reclaiming clarity in your work, this one’s packed with insight.



🎧 Listen in for a refreshing dose of validation, perspective, and tactical advice.

Story Time [00:38]

  • Jackie – Feeling like firefighters
  • Beth – Is it burnout or something else?
  • Kevin – why it’s a win to find a lead-quality lie in the data

In the News [16:40]


If your brain feels overloaded or you’re tempted to chase the newest AI shortcut, this episode reminds you where the real value lies: in clarity, strategy, and staying human.




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