Ep 266: Online Sales Takeover with Mike Lyon and Jen Barkan

Ep 266: Online Sales Takeover with Mike Lyon and Jen Barkan

Mar 9, 2023 | By Market Proof Marketing Podcast

Market Proof Marketing · Online Sales Takeover with Mike Lyon and Jen Barkan

Mike Lyon and Jen Barkan discuss the latest in the online sales world, including how to navigate dialogue across internal teams, benchmarks and takeaways from 2022, and a quick how-to guide on working with real estate agents. Additionally, Mike shares some personal insights on the importance of follow-up during a customer's purchasing journey. 

Story Time (2:20)

  • Jen talks about on-site sales and marketers recent interest and curiosities in what OSS teams are doing, and how to navigate the intent and communication across teams. 
  • Mike discusses his experience waiting for his coveted electric truck and how the process can remind us what our customers feel during their purchasing journey. 

In The News (14:21)

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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    A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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